Since 2019, I’ve had the privilege of working in the wedding industry, dedicating my career to creating unforgettable floral experiences that bring beauty, emotion, and excitement to every wedding day. My journey has taken me from St. Louis to South Carolina, where I had the opportunity to work alongside talented creatives and gain valuable experience in the wedding industry.

Over the years, I’ve also traveled to some of the top floral and wedding destinations across the country to learn from renowned designers, creatives, and industry leaders. These experiences have shaped the way I approach floral design and inspired me to continue growing, learning, and pushing the boundaries of what’s possible with flowers.

What I love most about this work is the moment a client sees their flowers for the first time, the excitement, the emotion, and that unforgettable “WOW” moment. There is nothing more rewarding than taking a client's ideas and turning them into something even more beautiful than they imagined.

I built Floral Play with the belief that beautiful design should be paired with an experience that truly cares. Our Christian values are at the heart of how we approach our work and how we serve our clients. We believe in leading with kindness, honesty, integrity, humility, and excellence, treating every person we work with and every wedding we design with genuine care and respect.

We may be a smaller team, but we have big hearts and an incredible amount of passion for what we do. We believe in paying attention to the details, communicating honestly, and putting care into every step of the process. From the initial design concept to the final flower placed on your wedding day, we want to make sure everything is thoughtfully planned and picture-perfect.

Behind every Floral Play wedding is a dedicated team working together to bring your vision to life. We work carefully behind the scenes to design, plan, and execute every detail, ensuring that the final result feels intentional, beautiful, and uniquely yours.

Whether your vision is intimate and refined or bold and extravagant, we’re here to bring your ideas to life through thoughtful, artful floral design.

Let’s dream together, create something extraordinary, and make your wedding day truly unforgettable.

Hoba Smith

CEO, Creative Director